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CUTTING EDGE WEB DESIGN
We create sites that look clean, crisp, credible and stylish; but more importantly, we build sites that are useful to visitors and extremely friendly to search engines. Most web design firms have talented artists and designers, but lack the search engine expertise and backend development it takes to get maximum visitors and conversion. Without experience and correct knowledge, a site can look great but generate little traffic or revenue.
PAY-PER-CLICK MANAGEMENT
While not essential to a succesful natural search engine marketing campaign, pay-per-click (PPC) advertising in top search engines can be useful.
Pay-per-click (PPC) advertising involves paying each time a user clicks on your link. This is different from normal search engine results in that your web site code does not have to be optimized, but you pay for each user clicking your link as opposed to each click being free as in normal search results. The advantage is that you can pay for top placement, rather than leaving your ranking to the mercy of a search engine's proprietary ranking algorithm. Two such programs are described below.
Overture, formerly GoTo until October 2001, is a paid placement search engine. This means that you can pay to get top placement for the search terms you want. Overture is also a paid listings distribution network that provides its listings to many other search engines. Overture itself estimates that more than 90 percent of users see its links at their partner search engines instead of at the Overture site.
Google has their own pay-per-click program called Google AdWords. The AdWords program allows listings to appear in boxes that run along the right-hand side of Google's results page. These are sold on a self-serve basis, which means you can get started almost immediately.
While PPC advertising is straight forward it can also become very expensive if not implemented properly. Extensive keywork research, strategic website design, title and description optimization and regular monitoring are all part of a successful PPC campaign.
COMPELLING CONTENT
To successfully rank highly in the natural results of search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign. After your keyword research, writing search-engine-friendly copy should be the very next step in your optimization campaign. For non-competitive keyword phrases, the writing on the page alone can often get you great search engine rankings without any other special coding or alteration of your meta tags.
Compelling copy (and content) is also an essential part of creating an attractive website that will support your link popularity building campaign. Website owners and webmasters like linking to attractive, authoritative and informative websites. If you think about it, this makes a lot of sense. People link to good sites, not bad ones.
At Inteliture we have years of experience writing search engine friendly copy that can help your site garner top search engine rankings. We also have the experience to help you design your site in such a way that other website will naturally link to yours.
SEARCH ENGINE OPTIMIZATION
Search Engine Promotion/Optimization (SE0) world, there are two basic types of search engines: Directory-based and Spider-based. Directory-based search engines are human compiled. That is, websites submited for inclusion in "directories" are reviewed by a human editor who ensures submissions meet quality requirements and directory criteria. Algorithm based search engines, such as Google, Yahoo, MSN and AltaVista, do not use human editors. These engines use complex spiders that scour the Internet looking for web pages that meet their indexing criteria. How well a give web page matches up with these criteria will determine whether or not the website is indexed in the search engine and how high it will appear in search results. While getting your site listed may seem simple, don't be fooled. Everyday millions of websites are submitted for inclusion in directory-based and algorithm-based search engines. Only well designed and optimized websites are included, and only the very best ever make it into the top 10 ranking for keywords of any importance. Every one of our directory-based and spider-based Search Engine Optimization campaigns is designed specifically to suit the competitive nature of the web "space" you desire to occupy while considering the technical and practical issues associated with your website. In this way, we can focus on SEO elements that require the most effort and return the highest value for best costs.
Our search engine optimization solutions are designed take your website (or websites) to the top of the major search engines. We rely on the latest search engine placement techniques including optimizing both on-page and off-page factors.
On-page optimization consists of all variables on your actual website pages. These variables include: content, keyword density, meta-tags, internal link structure, etc. Your website code and content will be tweaked so that your site will be as "search engine friendly" as possible. Search engine friendly simply means the search engines will be able to easily crawl your site and recognize the intent and purpose and rank it accordingly.
Off-page optimization consists of all variables that exist outside of your website. Off-page optimization includes link popularity. We specialize in creating targeted link popularity campaigns. Our goal is to get your website connected with your industry and raise your search engine rankings at the same time. The result is targeted traffic from both related authority sites and the search engines. Off-page optimization is by far the most critical element to successful search engine marketing campaign.
Once we’ve optimized your website we can teach you how to build an effective link popularity campaign or you can have us do it for you.
Get a FREE Consultation right now!
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